This is the kind of story that makes me happy. That shows that change is possible! While there is an increasing amount of positive stories about veganism in the media, most of those reports are about the growing number of vegans, vegan celebrities, or the emerging offer of vegan products in shops. So mainly about the consumption side of the story. But the ultimate goal is the abolishment of the use of animals, for food, clothing, entertainment and other purposes. Circussen without animals, food production without the exploitation of animals. It’s not just about getting consumers to choose vegan options, but about getting farmers to practice veganic agriculture.  So their company makes the transition to veganic farming (without the use of animals, and also without animal products such as manure). So that no animals are used and exploited. The story of Swedish farmer Gustaf Söderfeldt is a great example! ‘Humane’ meat Gustaf and his partner Caroline wanted to get away from the hustle and bustle of the city, and settled on the countryside, where they started …