All posts tagged: language

Nearly one third of youngsters find vegan labelled products more appealing

A recent US study by Morning Consult on consumer trends covered these three topics: 1) online versus in store shopping habits 2) purchasing considerations and 3) product labelling. In this last section on product labelling, respondents were asked to indicate whether respective terms made food more or less appealing to them. The terms included free range, glutenfree, fresh, natural flavours and another dozen or so terms. A vegan labelled product Stats with respect to the term vegan: Overall, 17% said the term vegan made the product more appealing to buy. 35% said the term vegan made the product neither less nor more appealing. Another 35% said it made the product less appealing. And 12% said they didn’t know, or had no opinion. So that means that over half of respondents (52%) find a vegan labelled product more appealing or neither less or more appealing (combined). ‘Fresh’ was found to be the most appealing term to label a product with, while ‘vegan’ was overall the least. 81% of respondents say that a food or beverage product would be more appealing …

Drop the ‘strict’

Words are not simply neutral  expressions of how we experience or want to describe reality. They shape and give meaning to our thoughts and ideas, and even though we think we are giving an objective account of reality, our choice of words often has a very subjective interpretation. Here are a few texts about veganism (or a vegan diet). Note the use of ‘strict’.   The repeated use of the word ‘strict’, portrays veganism (even more) as something extreme and hard. Don’t make it sound more difficult than it is, and drop the use of the word ‘strict’.

Just say the word!

Although veganism is on the rise, and the numbers of vegans is steadily increasing, there are some within the vegan movement that shy away from using the word vegan in advocay and campaigning. Even some animal advocacy organisations use plantbased, or obscure acronyms like veg’n or even veggie instead of vegan.  This seems to be informed by the idea that the word vegan is a deterrent and scares people away, supposedly hindering them from making lifestyle changes that would benefit animals.  The main reason why the word vegan is seen as a deterrent is that it is perceived as something ‘extreme’, or on a personal level, associated with ‘extremists’ and ‘fanatics’. First, the alternatives mentioned above hardly carry the same meaning as the label vegan. Veggie can refer to vegetables, but is also used to refer to lacto-ovo-vegetarians (thus including the use of eggs and dairy). Plantbased refers to a diet that focuses on whole plant foods (and in short: no processed foods like sausages and burgers, even if they do not contain animal products). Both veggie and …