Two interesting stories about animals in advertising, but coming from a whole different background.
First, the poster from GoVeganworld.com, a British vegan organisation. It states that humane milk is a myth, and asks you not to buy it. It shows a cow behind barb wire.
Underneath the eyecatching quotes, the text reads:
I went vegan the day I visited a dairy. The mothers, still bloody from birth, searched and called frantically for their babies. Their daughters, fresh from their mothers’ wombs but separated from them, trembled and cried piteously, drinking milk from rubber teats on the wall instead of their mothers’ nurturing bodies. All because humans take their milk. Their sons are slaughtered for their flesh and they themselves are slaughtered at 6 years. their natural lifespan is 25 years.
I could no longer particpate in that.
The dairy industry complained that this poster painted an inaccurate and misleading picture of dairy farming.
However, the Advertising Standards Authority has backed the accuracy of the vegan message, and finds that this ad – that lets people know that dairy is inherently inhumane – is not misleading. “This independent, official finding that our ad has been objectively substantiated with supporting evidence is hugely significant for the campaign and for animal rights.” it says on the website of GoVeganWorld.
The other advertisement is a TV commercial from KFC (Kentucky Fried Chicken), aired in the UK. It shows chickens ‘dancing’ to DMX’s 2003 hit “X Gonna Give It to Ya.” At the end the text reads. The chicken. – The whole chicken. And nothing but the chicken. With this commercial, KFC reportedly wants to stress that their food is fully chicken based.
See for yourself:
Quoting several tweets, Independent says that many people have been left confused by the advert, claiming that using cute chickens makes them feel for the animals and certainly not want to eat them. “We all know that the meat we eat used to be a mildly cute barnyard animal, but that’s not to say we like being reminded of that fact.” (adweek)
One advert from a vegan organisation, another from an international fast food chain exploiting chickens. Totally different backgrounds, and yet the reactions to both ads do show that the times are changing. The industry feels the heat and tries to silence efforts that debunk the myth of the idyllic farm life and expose the cruel thruth behind animal farming.
The Advertising Agency however rules that the vegan organisation has got it right!
Confronted with the fact that animals are living sentient beings (and not just chuncks of meat) more and more people feel uncomfortable eating them, and are reconsidering their diets.
Through very different ways – and in KFC’s case, quite inadvertedly – the vegan message is getting through and touching people!
Landmark ruling for animal rights. ASA rules in favour of Go Vegan World Ad, GoveganWorld.com
Watchdog backs vegans’ milk advert: Campaigners win right to say that no milk is produced humanely, Daily Mail, July 26, 2017.
Dit staat ook HIER in het Nederlands op mijn andere blog Graswortels.org.