All posts tagged: handlettering

Just say the word!

Although veganism is on the rise, and the numbers of vegans is steadily increasing, there are some within the vegan movement that shy away from using the word vegan in advocay and campaigning. Even some animal advocacy organisations use plantbased, or obscure acronyms like veg’n or even veggie instead of vegan.  This seems to be informed by the idea that the word vegan is a deterrent and scares people away, supposedly hindering them from making lifestyle changes that would benefit animals.  The main reason why the word vegan is seen as a deterrent is that it is perceived as something ‘extreme’, or on a personal level, associated with ‘extremists’ and ‘fanatics’. First, the alternatives mentioned above hardly carry the same meaning as the label vegan. Veggie can refer to vegetables, but is also used to refer to lacto-ovo-vegetarians (thus including the use of eggs and dairy). Plantbased refers to a diet that focuses on whole plant foods (and in short: no processed foods like sausages and burgers, even if they do not contain animal products). Both veggie and …

Tofu never screams! Handlettering for the animals

Nice handwritten posters or memes, with a great composition, witty slogans! One sees them everywhere, on a chalkboard outside a shop or restaurant, as online memes, on shopping bags or other merchanise. I saw a post on instagram from Silke who had received a handbook on handlettering as a present. I had no idea there are even books about it, and also facebookgroups, and then found loads of information online (well, in retrospect, of course there are books and Facebookgroups and workshops about it, like there are about just anything!). A couple of weeks ago, I ordered two books, some pens and paper, and tried some basics. I find it extremely relaxing and it clears my head. A great way to get rid of stress! So far I have made these, vegan inspired handlettered posters. I know there’s room for improvement (any constructive feedback appreciated 😉 , but I hope to be learning along the way 🙂