All posts tagged: consumer

Nearly one third of youngsters find vegan labelled products more appealing

A recent USΒ studyΒ by Morning Consult on consumer trends covered these three topics: 1) online versus in store shopping habits 2) purchasing considerations and 3) product labelling. In this last section on product labelling, respondents were asked to indicate whether respective terms made food more or less appealing to them. The terms included free range, glutenfree, fresh, natural flavours and another dozen or so terms. A vegan labelled product Stats with respect to the term vegan: Overall, 17% said the term vegan made the product more appealing to buy. 35% said the term vegan made the product neither less nor more appealing. Another 35% said it made the product less appealing. And 12% said they didn’t know, or had no opinion. So that means that over half of respondents (52%) find a vegan labelled product more appealing or neither less or more appealing (combined). ‘Fresh’ was found to be the most appealing term to label a product with, while ‘vegan’ was overall the least.Β 81% of respondents say that a food or beverage product would be moreΒ appealing …